Protect your RSUs from loss

A 10b5-1 trading plan can help you prevent losses, save up to 20% on taxes and sleep better at night

As seen on
Our mission

幸运168飞艇历史开奖网 幸运168飞艇开奖直播 Helping everyday employees manage their RSUs like the 1%

We believe you deserve the same access to financial tools and expertise as the executives at your company — without needing to hire an army of lawyers, accountants and wealth managers. We built Candor to democratize the most coveted financial tools that can help protect and grow your stock.
How much should I sell?
Will I owe a lot of taxes?
Why is my stock falling?
Will I regret selling?
4 out of 5 tech employees feel anxious about their RSUs
LIKE A 401K FOR YOUR RSUS

A 10b5-1 plan helps you diversify a portion of your RSUs every week

Get more predictable income

Use Dollar Cost Averaging (DCA) to smooth out trades and get the best average price.

Save up to 20% on taxes

Automatically optimize the timing of trades to save on capital gains taxes.

Diversify your RSUs

Choose between 5 diversification strategies to reduce risk of loss and save for the long-term.

Get more predictable income

Use Dollar Cost Averaging (DCA) to smooth out trades and get the best average price.

Save up to 20% on taxes

Automatically optimize the timing of trades to save on capital gains taxes.

Diversify your RSUs

Choose between 5 diversification strategies to reduce risk of loss and save for the long-term.
Experts agree

Holding too much RSUs is like trying to get rich off a lottery ticket

40%
of stocks suffer a 70%+ decline from their peak
Source: JP Morgan
75%
of concentrated stockholders would have benefited from diversification
Source: JP Morgan
The vast majority of individual stocks do worse than the market over 10 years
how it works

See why people who use a 10b5-1 trading plan double their money over 12 years

Sources & disclaimers: A Stanford study found that, on average, trades under 10b5-1 plans outperformed the market by about 6%, or approximately 2x over 12 years. See Jagolinzer, "Do insiders trade strategically within the SEC Rule 10b5-1 safe harbor?" Results will depend on your individual factors and circumstances, including your personal investment decision-making. The compound returns of portfolios with consistent average annual returns are greater than those with volatile annual returns, known as "volality drag" or "volality tax". The portfolio presented is hypothetical in nature and only intended for illustrative purpose, results will vary based on your individual factors and circumstances.read more

幸运168飞艇官网开奖结果APP查询 See if you qualify for early access

Tech CEOs use trading plans to earn more — for the first time, you can too
Where do you work?
Pick your company
Popular

The most savvy use trading plans

From CEOs to engineers, 10b5-1 plans can reduce volatility and help build long-term wealth
Meta
Meta
Amazon
Amazon
Google
Google
Salesforce
Salesforce

Meta

One executive sold $4B RSUs this year alone, selling shares nearly every day.
Based on Form 4 public filings retrieved March 2022. For illustrative purposes only, not an indication of affiliation with or endorsement of Candor.
Based on Form 4 public filings retrieved March 2022. For illustrative purposes only, not an indication of affiliation with or endorsement of Candor.
Get started today

Get set up in 5 minutes flat

1
Get your RSU Score
Connect your brokerage to analyze your RSUs and get the latest financial research tailored to your situation.
2
Pick your settings
Choose how to diversify, whether to draw cash and how to optimize your taxes. Your RSUs get securely transfered and your plan begins.
3
Set it and forget it
Automate decision-making for future grants, compound gains and learn more about investing on our weekly calls.
Protect your RSUs like a CEO

Gradually sell and diversify to reach your long-term goals

Get cash for your RSUs
Sell outside trading windows
Smooth out sales over a quarter
Automatically save up to 20% on taxes
Fully automated
Earn more over the long-term
Keeps track of future vests
Get the best average price
Selling on my own10b5-1 plan

Candor keeps your money safe

INSURED UP TO
$500k
Securities held at Apex Clearing are insured by the Securities Investor Protection Corporation Learn what SIPC covers
Registered with the Securities and Exchange Commission (SEC)
Bank-level encryption, compliance and risk controls
Member of National Association of Stock Plan Professionals

Your brightest peers’ advice on how to protect your earnings

Diversify. Don’t want to get caught holding the bag when the party ends.

Employee on Blind

Never hold RSUs — always diversify.

Employee on Blind

Trust me, as a guy who spent 20 years at MSFT riding the wave of stock splits on he 90s, before joining AMZN, this stock appreciation won’t last... Diversify.

Employee on Blind

Your brightest peers’ advice on how to protect your earnings

Diversify. Don’t want to get caught holding the bag when the party ends.

Employee on Blind

Never hold RSUs — always diversify.

Employee on Blind

Trust me, as a guy who spent 20 years at MSFT riding the wave of stock splits on he 90s, before joining AMZN, this stock appreciation won’t last... Diversify.

Employee on Blind

Diversify. Once you get rich, the only way to stop being rich is if you concentrate your wealth in something that fails.

Employee on Blind

You presumably still have a large amount of money in unvested stock, which already exposes you to price movements. Sell and diversify

Employee on Blind

Frequently Asked Questions

General
About 10b5-1 plans
Security

Who is this for?

Why should I use Candor?

How does it work?

What's a 10b5-1 plan?

How much does it cost?

Who is Candor?

You wouldn’t advise a friend to keep all their money in one stock, so why would you?