Protect your RSUs from loss
A 10b5-1 trading plan can help you prevent losses, save up to 20% on taxes and sleep better at night
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Our mission
幸运168飞艇历史开奖网 幸运168飞艇开奖直播 Helping everyday employees manage their RSUs like the 1%
We believe you deserve the same access to financial tools and expertise as the executives at your company — without needing to hire an army of lawyers, accountants and wealth managers. We built Candor to democratize the most coveted financial tools that can help protect and grow your stock.
How much should I sell?
Will I owe a lot of taxes?
Why is my stock falling?
Will I regret selling?
4 out of 5 tech employees feel anxious about their RSUs
LIKE A 401K FOR YOUR RSUS
A 10b5-1 plan helps you diversify a portion of your RSUs every week
Get more predictable income
Use Dollar Cost Averaging (DCA) to smooth out trades and get the best average price.
Save up to 20% on taxes
Automatically optimize the timing of trades to save on capital gains taxes.
Diversify your RSUs
Choose between 5 diversification strategies to reduce risk of loss and save for the long-term.
Get more predictable income
Use Dollar Cost Averaging (DCA) to smooth out trades and get the best average price.
Save up to 20% on taxes
Automatically optimize the timing of trades to save on capital gains taxes.
Diversify your RSUs
Choose between 5 diversification strategies to reduce risk of loss and save for the long-term.
Experts agree
Holding too much RSUs is like trying to get rich off a lottery ticket
how it works
See why people who use a 10b5-1 trading plan double their money over 12 years
Sources & disclaimers: A Stanford study found that, on average, trades under 10b5-1 plans outperformed the market by about 6%, or approximately 2x over 12 years. See Jagolinzer, "Do insiders trade strategically within the SEC Rule 10b5-1 safe harbor?" Results will depend on your individual factors and circumstances, including your personal investment decision-making. The compound returns of portfolios with consistent average annual returns are greater than those with volatile annual returns, known as "volality drag" or "volality tax". The portfolio presented is hypothetical in nature and only intended for illustrative purpose, results will vary based on your individual factors and circumstances.
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Tech CEOs use trading plans to earn more — for the first time, you can too
Where do you work?
The most savvy use trading plans
From CEOs to engineers, 10b5-1 plans can reduce volatility and help build long-term wealth
Meta
Amazon
Google
Salesforce
Meta
One executive sold $4B RSUs this year alone, selling shares nearly every day.
Based on Form 4 public filings retrieved March 2022. For illustrative purposes only, not an indication of affiliation with or endorsement of Candor.
Based on Form 4 public filings retrieved March 2022. For illustrative purposes only, not an indication of affiliation with or endorsement of Candor.
Get started today
Get set up in 5 minutes flat
1
Get your RSU Score
Connect your brokerage to analyze your RSUs and get the latest financial research tailored to your situation.
2
Pick your settings
Choose how to diversify, whether to draw cash and how to optimize your taxes. Your RSUs get securely transfered and your plan begins.
3
Set it and forget it
Automate decision-making for future grants, compound gains and learn more about investing on our weekly calls.
Protect your RSUs like a CEO
Gradually sell and diversify to reach your long-term goals
| Get cash for your RSUs |
| Sell outside trading windows |
| Smooth out sales over a quarter |
| Automatically save up to 20% on taxes |
| Fully automated |
| Earn more over the long-term |
| Keeps track of future vests |
| Get the best average price |
| Selling on my own | 10b5-1 plan |
|---|---|
Candor keeps your money safe
INSURED UP TO
$500k
Securities held at Apex Clearing are insured by the Securities Investor Protection Corporation Learn what SIPC covers
Registered with the Securities and Exchange Commission (SEC)
Bank-level encryption, compliance and risk controls
Member of National Association of Stock Plan Professionals
Your brightest peers’ advice on how to protect your earnings
Diversify. Don’t want to get caught holding the bag when the party ends.
Never hold RSUs — always diversify.
Trust me, as a guy who spent 20 years at MSFT riding the wave of stock splits on he 90s, before joining AMZN, this stock appreciation won’t last... Diversify.
Your brightest peers’ advice on how to protect your earnings
Diversify. Don’t want to get caught holding the bag when the party ends.
Never hold RSUs — always diversify.
Trust me, as a guy who spent 20 years at MSFT riding the wave of stock splits on he 90s, before joining AMZN, this stock appreciation won’t last... Diversify.
Diversify. Once you get rich, the only way to stop being rich is if you concentrate your wealth in something that fails.
You presumably still have a large amount of money in unvested stock, which already exposes you to price movements. Sell and diversify